Prime and Pure


New York Jewelry Brand with 50 years of experience.

At Prime and Pure, we create pieces as unique, beautiful, and special as your story. Each piece embodies what’s meaningful to you and connects you to your most precious memories. We believe that quality jewelry shouldn’t be expensive, must be 100% hypoallergenic, and that every woman should have access to the perfect piece to elevate any look.

“We stand by our jewelry and we believe you’ll love them as much as we do.”

sterling silver 925

Sterling Silver Jewelry

Honoring Prime and Pure’s rich heritage of silver craftsmanship, our collection of silver jewelry captures the precious metal’s unique beauty. Explore our legendary designs in 925 sterling silver.

Each piece is carefully trademarked with the metal purity for certification that guarantees the quality and craft.

Sterling Silver 925

  • Nickel Free (Causes Skin Rash)
  • Lead Free (Toxic metal that leads to many health problems)
  • Cadmium Free (Known to cause cancer & reproductive harm)
sterling silver 925
sterling silver 925

How to Style

Beautiful sterling silver's versatility perfectly pairs with any color gemstone and type of diamond, making it a classic staple for any wardrobe and color combination in your collection. Stack it with other sterling silver pieces for a layered look, or wear alone with a pendant or stone to showcase your unique style.

Subtle yet sophisticated, sterling silver is a must-have go-to for everyday wear or special occasions.

How To Care

  • Use warm soapy water 
  • Try using a soft-bristle brush to remove extra dirt 
  • Gently dry with a soft microfiber cloth before storing away
sterling silver 925

Design & Quality

In order to create high quality fashion jewelry that is guaranteed to be 100% hypoallergenic and affordable to all, we built our very own jewelry workshop and brought every process in-house. Each step from handcrafting your jewelry, to packing your order, to picking up your phone call is done here by one of our team members, who all share our belief that you should be able to get champagne on a beer budget.


We are devoted to producing high quality Jewelry. Direct from our offices on New York’s famed Fifth Avenue, we are proud to present a collection of stylish designs. Each piece of Prime and Pure jewelry has been manufactured to strict and safe standards.


Prime and Pure Jewelry comes with the charm gift box, perfect for Christmas, Work, Thanksgiving, Easter, Communion, Congratulations, Gift for Women, Girl, Girlfriend, Best Friend, Mother, Wife, Fiance, Lover, Grandma, Mom, Family, Accessories for Kids, Everyday use, for all Occasions etc.


We promise superior service which includes fast shipping, great communication and our refund policy.