Initial Pendant Necklace set in Yellow Gold Tone
Initial Pendant Necklace set in Yellow Gold Tone
$19.99
Earring Pendant Set with Swarovski Crystals in Yellow Gold Plating
Earring Pendant Set with Swarovski Crystals in Yellow Gold Plating
$34.00
2 Cttw Blue Synthetic Sapphire & Clear Crystal Earrings set in Zinc Alloy with Plating
2 Cttw Blue Synthetic Sapphire & Clear Crystal Earrings set in Zinc Alloy with Plating
$24.99 $9.99
10 Cttw 7.5" Tennis Bracelet Made with Swarovski Crystals in Pink Rose Gold
10 Cttw 7.5" Tennis Bracelet Made with Swarovski Crystals in Pink Rose Gold
$19.99 $14.99
1/20 Cttw CZ Zodiac Astrology Satin Finish Pendant Necklace set Yellow Gold plating
1/20 Cttw CZ Zodiac Astrology Satin Finish Pendant Necklace set Yellow Gold plating
$19.99
1/20 Cttw CZ Zodiac Black Enamel Astrology Pendant Necklace set Yellow Gold plating
1/20 Cttw CZ Zodiac Black Enamel Astrology Pendant Necklace set Yellow Gold plating
$19.99
Set of 2 Enamel Earrings + Pendant Box Set Gold Tone (Pear Shape Earrings + Pear Shape Pendant)
Set of 2 Enamel Earrings + Pendant Box Set Gold Tone (Pear Shape Earrings + Pear Shape Pendant)
$19.99
Set of 2 Enamel Earrings + Pendant Box Set Gold Tone (Square Stud + Square Pendant )
Set of 2 Enamel Earrings + Pendant Box Set Gold Tone (Square Stud + Square Pendant )
$19.99
  • LOVE KNOT

    Cross Heart Pendant

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  • Let yourself
    shine with our Gorgeous & Delicate

    Angel Feather Collection

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Ring

Rings

Necklace / Pendants

Necklaces / Pendants

Earrings

Earrings

Bracelets

3/4 Cttw - 1/2 Cttw Halo Princess Cut Studs Earrings in 925 Sterling Silver ( Select Carat)
3/4 Cttw - 1/2 Cttw Halo Princess Cut Studs Earrings in 925 Sterling Silver ( Select Carat)
$36.00
3/4 Cttw - 1/2 Cttw Halo Studs Earrings in 925 Sterling Silver ( Select Carat)
3/4 Cttw - 1/2 Cttw Halo Studs Earrings in 925 Sterling Silver ( Select Carat)
$36.00
1/10 Cttw Open Square Studs Earrings in 925 Sterling Silver
1/10 Cttw Open Square Studs Earrings in 925 Sterling Silver
$27.00
1/10 Cttw Open Hexagon Studs Earrings in 925 Sterling Silver
1/10 Cttw Open Hexagon Studs Earrings in 925 Sterling Silver
$27.00
1/20 ctw CZ Hello Kitty Pendant Necklace set in 925 Sterling Silver
1/20 ctw CZ Hello Kitty Pendant Necklace set in 925 Sterling Silver
$39.99
1/20 Cttw CZ Zodiac Astrology Satin Finish Pendant Necklace set Yellow Gold plating
1/20 Cttw CZ Zodiac Astrology Satin Finish Pendant Necklace set Yellow Gold plating
$19.99
1/20 Cttw CZ Zodiac Black Enamel Astrology Pendant Necklace set Yellow Gold plating
1/20 Cttw CZ Zodiac Black Enamel Astrology Pendant Necklace set Yellow Gold plating
$19.99
Snowflake Pendant and Earring Set
Snowflake Pendant and Earring Set
$34.99
3-Stone Three Stone Princess Cut Ring in 925 Sterling Silver
3-Stone Three Stone Princess Cut Ring in 925 Sterling Silver
$32.99
Egyptian Ancient Ankh Cross Eternity Ring
Egyptian Ancient Ankh Cross Eternity Ring
$74.99
Celtic Knot Split Shank Pave Ring in 925 Sterling Silver Yellow Gold
Celtic Knot Split Shank Pave Ring in 925 Sterling Silver Yellow Gold
$41.99
1/10 Cttw CZ Open Square Ring in 925 Sterling Silver
1/10 Cttw CZ Open Square Ring in 925 Sterling Silver
$50.00

New York Jewelry Brand with 50 years of experience.

At Prime and Pure, we create pieces as unique, beautiful, and special as your story.
Each piece embodies what’s meaningful to you and connects you to your most precious memories. We believe that quality jewelry shouldn’t be expensive, must be 100% hypoallergenic, and that every woman should have access to the perfect piece to elevate any look.

“We stand by our jewelry and we believe you’ll love them as much as we do.”
OUR PROMISE prime and pure jewelry

OUR PROMISE

We are devoted to producing high quality Jewelry. Direct from our offices on New York’s famed Fifth Avenue, we are proud to present a collection of stylish designs. Each piece of Prime and Pure jewelry has been manufactured to strict and safe standards.
CHARM GIFT BOX prime and pure jewelry

CHARM GIFT BOX

Prime and Pure Jewelry comes with the charm gift box, perfect for Christmas, Work, Thanksgiving, Easter, Communion, Congratulations, Gift for Women, Girl, Girlfriend, Best Friend, Mother, Wife, Fiance, Lover, Grandma, Mom, Family, Accessories for Kids, Everyday use, for all Occasions etc.
SATISFACTION GUARANTEED prime and pure jewelry

SATISFACTION GUARANTEED

We promise superior service which includes fast shipping, great communication and our refund policy.